BEMUSE DRINKS
BEMUSE DESIGN
COLLABORATION
CONCEPT OF BRAND
Bemuse is the completely new drinking experience based on Britain’s most ancient drink. An innovative, modern, low-alcohol sparkling range of delicious honey-based drinks, Bemuse is on a mission to reimagine mead for today’s taste. The only drink of its kind, Bemuse is produced by a natural fermentation with just honey, water and yeast, infused with natural ingredients to create the individual flavours based on traditional mead recipes. Inspired by nature, brewed, crafted and canned in the UK, Bemuse is an exciting alternative to beer, cider or wine and can be enjoyed all year round, on its own or as an accompaniment to food.
Bemuse is the completely new drinking experience based on Britain’s most ancient drink. An innovative, modern, low-alcohol sparkling range of delicious honey-based drinks, Bemuse is on a mission to reimagine mead for today’s taste. The only drink of its kind, Bemuse is produced by a natural fermentation with just honey, water and yeast, infused with natural ingredients to create the individual flavours based on traditional mead recipes. Inspired by nature, brewed, crafted and canned in the UK, Bemuse is an exciting alternative to beer, cider or wine and can be enjoyed all year round, on its own or as an accompaniment to food.
OUR CONTRIBUTION
Coordinated and developed design with the marketing team and illustrator.
Participated in market research.
Designed all assets for the Low2NoBev Show where Bemuse was launched.
E-commerce design.
Instagram design.
Directed photoshoots.
Coordinated and developed design with the marketing team and illustrator.
Participated in market research.
Designed all assets for the Low2NoBev Show where Bemuse was launched.
E-commerce design.
Instagram design.
Directed photoshoots.
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INSPIRED | CURIOUS | UNEXPECTED | SENSORY | WITH EDGE | SEEING/DOING THINGS DIFFERENTLY | DEMOCRATIC | SOCIAL
SMOOTH
FEMININE
ROUGH
MASCULINE
HARD
STRUCTURE
SOFT
ORGANIC
NATURE/
BOTANICAL
BOTANICAL
TRADITIONAL
METAL/
CONCRETE
CONCRETE
MODERN
Materials
[Playful tension between
these is our ‘twist’]
[Playful tension between
these is our ‘twist’]
Themes
[Playful tension between
these is our ‘twist’]
[Playful tension between
these is our ‘twist’]
URBAN NATURE
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MOODBOARD
LOOK & FEEL
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Four natural flavours that cater
to a range of tastes and occasions
to a range of tastes and occasions
Hops-infused Mead
Ginger & Cardamom Mead
Raspberry Mead
Tarragon, Basil & Hops infused Mead
Ginger & Cardamom Mead
Raspberry Mead
Tarragon, Basil & Hops infused Mead
The brand and label design reflect the Bemuse brand identity of ‘modern nature’ with which we celebrate the metallic aspects of the can & elevate it with the debossed foil bee design. The design is thus suitable for multiple settings and with wide appeal – a modern and considered look & feel with an edge.
Best served chilled to awaken
the refreshing taste. Tall glass similar to wine/craft beer to enjoy at a certain pace and savour the taste.
the refreshing taste. Tall glass similar to wine/craft beer to enjoy at a certain pace and savour the taste.
The glass bottle design prominently features the Bemuse bee logo and can be sold as a premium product.
Bee inspired to drink differently
The curiously modern mead
E-COMMERCE
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HOME PAGE
E-COMMERCE
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STORE
INSTAGRAM FEED
@BEMUSEDRINKS
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Created an Instagram feed without having any physical products
LOW2NOBEV
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Low2NoBev is a brand-new, unique and dedicated trade event for the low and no-alcohol drinks sector
Developed design of display, leaflets, bags, t-shirts, face masks, etc.
SOME PHOTOS FROM THE SHOW
2020-2021