Do You Exist?
We love buffets. When we were visiting the Canary Islands, we decided to check out a bunch of different buffets. Using Google Maps, we walked a fair distance from our apartment to look for a buffet in a mall.
The mall was not that busy and we began walking around looking for the restaurant. We finally reached the floor of the mall that the buffet was supposed to be on, but we couldn’t find it. The floor looked abandoned. We thought about turning around, but we continued walking, just in case.
Then, we rounded a corner, and there it was! This place was massive! It was more than twice the size of the largest buffet we had been to in the city and had many gourmet meats and a huge selection of items. It seemed like we had the place to ourselves.
This buffet dominated the competition in the city. As a result, we came back and happily paid top dollar for such a great experience.
The problem with the buffet was not it’s quality. The problem was that it was hidden.
When it comes to your business, having a product or service that dominates the competition is not enough if you remain hidden. You need to show people where you are and why you are the best.
Your website is your billboard to the entire world that tells people where to find you and why they won’t be disappointed.
Don’t settle for a functional website that no one will remember. Have a website that is powerful, clear and gets your customers excited!
About: Bolinder Design is a web design studio that creates stunning, minimalistic websites.