How a Website Sets a Mood
 
Imagine you’re in a movie theatre and the trailers begin. The first trailer is for a children’s cartoon, but the music sounds like it was made for a horror movie. The next trailer is for a thriller, but the music is soft and soothing. What’s going on?
 
Just as music sets the right tone for a trailer, pictures set the right tone for your website.

If your website doesn’t have pictures, it’s like watching a trailer without music.

If your website does not have quality images, it’s like watching a trailer with tacky music.

If your website does not have the appropriate images, it’s like watching a trailer with the wrong genre of music.

Your website sets the mood by including relevant, professional images that convey the right emotions.

Show people images of how they will feel after using your product or service.

Music is to film what pictures are for a website. They set the mood which influences our emotions.