If you have seen Star Wars you are familiar with the Jedi and the Sith.

The Jedi practice the light side of the force. They value peace, knowledge, serenity, and harmony.

The Sith practice the dark side of the force. They value passion, strength, power, and victory.

We live in a world where people present themselves as Jedi in public yet think as Sith.

People want to appear that they are lovers of peace and serenity, yet they pursue passion and power.

People spend money to look like a good Jedi, but they spend more money to satisfy their inner Sith desires. Sith sells.

If you want to help Jedi, sell to the inner Sith. Show how your product will satisfy their passions, give them strength, power, and victory over their problems.

When designing a website for a Jedi, you must begin by understanding the psychology of the Sith.

Are you a Jedi, Sith, or both?